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"Optional" AI Features and Disabling Ad Blockers

  • 2 replies
  • 4 have this problem
  • 174 views
  • Last reply by Paul

Good Evening,

I switched to Firefox as my primary browser from Chrome due to Chrome's instance on forcing unnecessary and intrusive AI features onto the platform, and their revoking support for ad blockers.

Anthony Enzor-DeMeo's quote from his recent blog post announcing that Firefox "will evolve into a modern AI browser" is a huge red flag for me. I do not care how much he may promise the features will be "something people can easily turn off", I do not trust it will remain that way. Mozilla will have a bad quarter and suddenly those won't be optional features anymore. I have seen it happen with other tech companies and it's infuriating that Mozilla seems to be merrily skipping down the same path.

In addition to the AI bloat Mozilla seems to insisting they need, Enzor-DeMeo recently said that "He could begin to block ad blockers in Firefox and estimates that'd bring in another $150 million, but he doesn't want to do that." To even joke about that is an astounding misstep. I specifically joined Firefox to be able to use an ad blockers.

I've enjoyed my time with Firefox and have recommended it to friends in the past, but I have changed browsers before. If Firefox continues to forge ahead with these frankly absurd changes, I will have to do so again.

https://blog.mozilla.org/en/mozilla/leadership/mozillas-next-chapter-anthony-enzor-demeo-new-ceo/

https://www.theverge.com/tech/845216/mozilla-ceo-anthony-enzor-demeo

Good Evening, I switched to Firefox as my primary browser from Chrome due to Chrome's instance on forcing unnecessary and intrusive AI features onto the platform, and their revoking support for ad blockers. Anthony Enzor-DeMeo's quote from his recent blog post announcing that Firefox "will evolve into a modern AI browser" is a huge red flag for me. I do not care how much he may promise the features will be "something people can easily turn off", I do not trust it will remain that way. Mozilla will have a bad quarter and suddenly those won't be optional features anymore. I have seen it happen with other tech companies and it's infuriating that Mozilla seems to be merrily skipping down the same path. In addition to the AI bloat Mozilla seems to insisting they need, Enzor-DeMeo recently said that "He could begin to block ad blockers in Firefox and estimates that'd bring in another $150 million, but he doesn't want to do that." To even joke about that is an astounding misstep. I specifically joined Firefox to be able to use an ad blockers. I've enjoyed my time with Firefox and have recommended it to friends in the past, but I have changed browsers before. If Firefox continues to forge ahead with these frankly absurd changes, I will have to do so again. https://blog.mozilla.org/en/mozilla/leadership/mozillas-next-chapter-anthony-enzor-demeo-new-ceo/ https://www.theverge.com/tech/845216/mozilla-ceo-anthony-enzor-demeo

All Replies (2)

Commenting to heartily agree. AI is the scourge of modern tech. If Firefox stops offering a safe place to browse, someone else will, and there go all their customers.

Thank you for your feedback, we really do appreciate it

Please be assured that Firefox will always remain a browser built around user control. That includes AI with increased user controls being made available in the first quarter of 2026. Choice matters and demonstrating our commitment to choice is how we build and maintain trust.

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