Sponsored Top SitesSponsored shortcuts (or “sponsored tiles”) is an experimental feature currently being tested by a small percentage of Firefox users in a limited number of markets. Mozilla works with advertising partners to place sponsored tiles on the Firefox default home page (or New Tab page) that would be useful to Firefox users. Mozilla is paid when users click on sponsored tiles.

Who are Mozilla's Advertising Partners?

Privacy is fundamental to Mozilla's mission and we only work with advertising partners that meet our privacy standards for Firefox. Our current partner is adMarketplace.

What Data is Shared?

When you click on a sponsored tile, Firefox sends anonymized technical data to our partner through a Mozilla-owned proxy service. The code for this proxy service is available on GitHub for interested technical audiences. This data does not include any personally identifying information and is only shared when you click on a Sponsored shortcut.

How to Delete a Specific Sponsored tile

You can disable a specific Sponsored tile by taking the following steps:

1. Hover over the tile until the three-dot menu icon appears.
2. Open the menu and click Dismiss.

   

How to Disable the Feature

You can also disable Sponsored Top Sitesshortcuts altogether.

1. In the Menu bar at the top of the screen, click Firefox and then select Preferences or Settings, depending on your macOS version.Click the menu button and select Settings.
2. Select the Home Panel.
3. In the Firefox Home Content section, unselect Sponsored Top SitesSponsored shortcuts.

Tip: You can also change your setting for Sponsored Top Sites Sponsored shortcuts by clicking the cogwheel iconPersonalize button at the top right corner of the New Tab page.