Sponsored shortcuts on the New Tab page

Firefox Firefox Last updated: 03/12/2024 58% of users voted this helpful

Sponsored shortcuts is a feature available in English and in a few other languages (currently Italian, German, French, and Spanish). Mozilla works with advertising partners to place sponsored shortcuts on the default Firefox home page and New Tab page that would be useful to Firefox users. Mozilla is paid when users click on sponsored shortcuts.

Who are Mozilla's advertising partners?

Privacy is fundamental to Mozilla's mission, and we only work with advertising partners that meet our privacy standards for Firefox. Our preferred partner is adMarketplace.

What data is shared?

When you view or click on a sponsored shortcut, Firefox sends anonymized technical data to our partner through a Mozilla-owned proxy service. The code for this proxy service is available on GitHub for interested technical audiences. This data does not include any personally identifying information and is only shared when you click on a sponsored shortcut.

How to delete a specific sponsored shortcut

You can disable a specific sponsored shortcut on desktop by taking the following steps:

  1. Hover over the shortcut until the three-dot menu icon appears.
  2. Open the menu and click Dismiss.

How to disable the feature

You can also disable sponsored shortcuts altogether.

Firefox desktop

  1. In the Menu bar at the top of the screen, click Firefox and then select Preferences or Settings, depending on your macOS version.Click the menu button Fx89menuButton and select Settings.
  2. Select the Home panel.
  3. In the Firefox Home Content section, deselect Sponsored shortcuts.
Tip: You can also change your setting for sponsored shortcuts by clicking the gear Fx89Personalize-GearIcon icon in the top right corner of the New Tab page.

Firefox for Android

  1. Tap the menu button.
    Android menu icon
  2. Tap Fx91UpdateAddonIcon Settings.
  3. Tap Homepage.
    Homepage Firefox for android
  4. Deselect Sponsored shortcuts under Shortcuts.
    Android unselect sponsored shortcuts

Firefox for iOS

  1. Tap the menu button at the bottom of the screen (the menu will be at the top right if you're using an iPad):
    Firefox ios menu icon
  2. Tap Settings in the menu panel.
  3. Tap Homepage.
  4. Tap Shortcuts.
  5. Switch the toggle next to Sponsored Shortcuts to the left to disable sponsored shortcuts.

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