Sponsored Top Sites

Sponsored Top Sites (or “sponsored tiles”) is an experimental feature currently being tested by a small percentage of Firefox users in a limited number of markets. Mozilla works with advertising partners to place sponsored tiles on the Firefox home page (or New Tab) that would be useful to Firefox users. Mozilla is paid when users click on sponsored tiles.

Who are Mozilla's Advertising Partners?

Privacy is fundamental to Mozilla's mission and we only work with advertising partners that meet our privacy standards for Firefox. Our current partner is adMarketplace.

What Data is Shared?

When you click on a sponsored tile, Firefox sends anonymized technical data to our partner through a Mozilla-owned proxy service. The code for this proxy service is available on GitHub for interested technical audiences. This data does not include any personally identifying information and is only shared when you click on a Sponsored Top Site.

How to Delete a Specific Sponsored Top Site

You can disable a specific Sponsored Top Site by taking the following steps:

  1. Hover over the tile until the menu (three dots) appears
  2. Click Dismiss.
    top sites dismiss

How to Disable the Feature

You can also disable Sponsored Top Sites altogether.

  1. In the Menu bar at the top of the screen, click Firefox and select Preferences.Click the menu button Fx57Menu and select Options.Preferences.Settings.
  2. Select the Home Panel.
  3. In the Top Sites section, unselect Sponsored Top Sites.
    top sites selected

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