Hi Team!
tl, dr; WMP article readers have malware installed in their computer and we want to use these users to improve SUMO and Firefox. We will like to have more brains behind the analysis that we just started.
It's well known that our Windows Media Player article is by far the most popular one with more than 25.000 pageviews a day.
On a hallway chat yesterday we started to dig more into the details of this traffic. I was aware that more than 95% is coming from several "radio station pages". I was half correct. The truth is that the traffic comes from a radio widget bundled with several crapware/toolbars. Specifically Babylon and Montiera are the main drivers. We want to understand why do we have this traffic and how can we make SUMO and Firefox better by understanding it.
Based in some surveys, we learn that a good amount of users miss the ability to translate pages offered by the Google Toolbar so we think that this could be a driver to install these type of toolbars. The other theory is that they are just bundleware and the majority of users are forced to install it without any intention to use it.
The idea is to use the visitors to this Windows Media Player article to learn more about the situation. We want to learn if they are really looking to visit the article to learn more about the WMP or simply they want to remove the toolbar or they landed in the article unintentionally.
Based on that we drafted a quick action plan. It will be great to enrich it with any other idea, theory or task that you think is valuable and you want to contribute with.
For now we have:
- Verdi = To install, test and investigate how these toolbars work, are installed and why users will land in the article. You can see some of that in these screenshots:
The toolbar has a nice link to our article: http://people.mozilla.org/~mverdi/screenshots/babylon-20120124-174437.jpg
And it takes over our UI: http://people.mozilla.org/~mverdi/screenshots/babylon2-20120124-175833.jpg
Bad practices all over: http://people.mozilla.org/~mverdi/screenshots/evil-20120124-181413.jpg
- Ibai = To push for a survey that will run for a day in that article to learn more about the reasons of the visit, installation of the toolbar, etc. It's going to be a little bit annoying but the users are probably annoyed already. You can check the bug here: https://bugzilla.mozilla.org/show_bug.cgi?id=720870
One of the things that we are not covering is that possibly, the users visiting the article have just installed the toolbar and they are not yet annoyed by the different hijacks. It will be great if we can find a way to survey them after a week or so to understand if they still want the toolbar or not.
Based on the results we can try to push different actions:
- Change the article to explain how to remove the crapware.
- Block this toolbars.
- Push for a translation feature?
- Any other idea?
Modified by Ibai on