I could find no way of registering this major complaint, and was only further irritated by the obtuse approach to feedback ("Firefox makes me sad/makes me happy") - I'm posting this hear so that actual people will read it, others will be about to websearch its discussion, and something might change: When Firefox has had trouble loading, it sometimes displays an innocuous looking dialogue box asking whether you'd like to run in safe mode or "refresh Firefox". What it is actually asking is if you would like to wipe Firefox, erase your profile, return to factory settings. I previously made the infuriating mistake of choosing refresh because that term is understood to mean 'reload' e.g. refresh a web page, like switching something off then on again—not erasing something and replacing it with a blank empty slate. As this happened a while back and I'm not risking it again by clicking the option, I don't recall what the full description was but it certainly did not make clear what "refreshing" entailed and to have it presented as a solution for something so minor and nonproblematic as loading slower than usual only ensures more and more users will fall victim to this. Considering the browser defaults to warning the user when they're closing tabs, it's absurd that such a nuclear option is suggested so flippantly and without transparency.