I'm concerned the option to choose to not be tracked is tucked away. First there's the "Do No Track in Private windows" option. Most people will, like me, will see a big checkbox for that option, and never notice it works only in private windows. Beneath that checkbox, unceremoniously, it says, "You can also manage your Do Not Track settings.". It's not obvious in any way, that under there, is the actual, meaningful, "Do not track" preference. I use Firefox exclusively, in part, because I've trusted it as tool that has not been co-opted in the name of Corporate and Commercial interests. In previous versions of Firefox, the Do Not Track preference was is an obvious place. Tucking it away raises a flag, that Mozilla is bowing to Corporate and Commercial interests, where the "little guy" has to sort it out in order to protect his/her own interests as a game of cat and mouse. Mozilla should be ashamed of themselves. Now, I have a reason to distrust Mozilla's agenda in creating software tools for the public, in the form of the Firefox Browser at least. Help the little guy, stop leveraging the big guy who already has power, influence, and motivation to marginalize the public in ways that benefit that big guy, but not the little one. Privacy and Firefox... I used to trust it, now, not so much. This is after I updated to the most recent version, and spend two days being tracked because I checked the option for private windows thinking it was the regular Do Not Track feature. The taste in my mouth when I discovered it is still there. It's beyond creepy to me to research products, then see them in ads all over my web pages. Some people may like it, but they're fools. They don't understand the implications of not being smart about who knows what about their lives. Corporate and Commercial interests, are not entitled to market to me against my will. Period. Help stop them, move the Do No Track feature, the proper one, not the private window one, to the main window where the Privacy Settings are. If you feel the absolute need to bury a preference, (why?), then do so with the Private Window version under the "You can also manage your Do Not Track settings", where people who are more web saavy, might bother to seek it. Rather than, what you have now, which will leave most not saavy web users, being tracked against their wishes. Regards, Richard Greco Las Vegas