How do Tiles work?

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Note: Please update your version of Firefox to enjoy these latest features.

What are Tiles?

When you open a tab in Firefox, you’ll see several rectangles that each link to a different website. These are called Tiles.

new tab tiles

Tiles include your recently visited or frequently visited sites, along with Mozilla information, suggested sites and sponsored content.

Directory Tiles

New Firefox users are initially given a set of Directory Tiles, as suggestions for sites of interest. They are eventually replaced by History Tiles.

History Tiles

History Tiles are chosen based on the most frequently and recently visited sites in your browsing history ("frecency").

Enhanced Tiles

For users with existing tiles (History Tiles) in their new tab page, Firefox replaces the default screenshot with a better image. The Enhanced Tile is displayed only for sites that would have appeared on a user's new tab page based on their browsing history. The improved image is supplied by the site or partner and can include a logo plus a rollover image.

Sponsored Tiles

Any tile that was included or improved because of a sites commercial relationship with Mozilla have been clearly denoted as sponsored:

sponsored

What data is being collected and why?

Only information about Directory and Enhanced Tiles on a user’s new tab page is being collected to help offer the most interesting sites to new Firefox users and improve recommendations for existing Firefox users. All the information is aggregated and does not include a way to distinguish between unique users.

We are collecting data to make sure the tiles are delivering value for our users and advertising partners, and are only collecting the data we need to determine that.

Where does my data go/get shared?

Data is transmitted directly to Mozilla and only aggregate data is stored on Mozilla servers. For both Directory Tiles and Enhanced Tiles, Mozilla is sharing aggregate numbers with partners on the number of impressions, clicks, pins, and hides their own content received.

How do I turn it on/off?

You can turn off Enhanced Tiles by clicking on the gear icon on the top right corner of the new tab page, and selecting Classic to show only unenhanced History Tiles or Blank mode, which turns the Tiles off.

classic mode blank mode gear tiles

See New Tab Page – show, hide and customize top sites to learn more about customizing the New Tab Page.

Where/what countries are tiles being served?

Enhanced and Directory Tiles are currently available in the following localized versions of Firefox: English, German, Spanish, Japanese, Polish, Portuguese and Russian. More versions will be released over time.


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