How do Tiles work?
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What are Tiles?
When you open a tab in Firefox, you’ll see several rectangles that each link to a different website. These are called Tiles.
You can configure your Tiles to include your recently visited or frequently visited sites, along with suggested sites and sponsored content.
New Firefox users are initially given a set of Directory Tiles, as suggestions for sites of interest. They are eventually replaced by History Tiles as you continue to use Firefox.
History Tiles are chosen based on the most frequently and recently visited sites in your browsing history ("frecency").
Suggested Tiles show sites that may be of interest, based on categories from your frecent browsing history. These tiles are clearly denoted as Suggested.
Suggested Tiles for partner sites are denoted as Sponsored.
Any tile that was included or improved because of a sites commercial relationship with Mozilla have been clearly denoted as sponsored:
For users with existing tiles (History Tiles) in their new tab page, Firefox replaces the default screenshot with a better image. The Enhanced Tile is displayed only for sites that would have appeared on a user's new tab page based on their browsing history. The improved image is supplied by the site or partner and can include a logo plus a rollover image.
What data is being collected and why?
Firefox preloads tiles directly into its servers and displays only categories of interest, based on sites visited by your IP address. Firefox removes your IP address within a week and does not disclose unique user information to third parties.
Where does my data go/get shared?
Data is transmitted directly to Mozilla and only aggregate data is stored on Mozilla servers. For both Directory Tiles and Enhanced Tiles, Mozilla is sharing aggregate numbers with partners on the number of impressions, clicks, pins, and hides their own content received. Data is transmitted directly to Mozilla and only aggregate data is stored on Mozilla servers. For both Directory Tiles and Suggested Tiles, Mozilla is sharing aggregate numbers with partners on the number of impressions, clicks, pins, and hides their own content received.
How do I turn it on/off?
You can turn off Enhanced Tiles by clicking on the gear icon on the top right corner of the new tab page, and selectingto show only unenhanced History Tiles or mode, which turns the Tiles off.
You can turn off Suggested Tiles by clicking on the gear icon on the top right corner of the new tab page, and removing the checkmark next to Include suggested sites.
To remove all sites from the New Tab page, click Show blank page.
See New Tab Page - show, hide and customize top sites to learn more about customizing the New Tab Page.
Where/what countries are tiles being served?
Enhanced and Directory Tiles are currently available in the following localized versions of Firefox: English, German, Spanish, Japanese, Polish, Portuguese and Russian. More versions will be released over time. Suggested Tiles are available in English starting with Firefox version 39. They will be available in other languages starting in version 40.
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