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This article describes why and how extension recommendations are made, including how to turn off recommendations.

[[Find and install add-ons to add features to Firefox|Extensions]] allow you to add features to Firefox to customize your browsing experience. Extensions are software programs, most often developed by a third party, that modify the way Firefox works. Beginning in [[Find what version of Firefox you are using|Firefox version]] 65, Firefox might occasionally recommend extensions based on websites you visit or ways you engage with the browser. __TOC__ =Why is this specific extension being recommended to me?= [[Find and install add-ons to add features to Firefox|Extensions]] enable you to add new features to Firefox. They’re like apps for the browser, and they can make the tasks you do online simpler and more efficient. Extensions do things like protect passwords, download videos, find deals, block annoying ads, and much more. Empowering users to customize their browsing experience to fit their needs, as well as their personal tastes, is an important part of Firefox. Firefox might occasionally recommend extensions based on websites you visit or ways you engage with the browser. Recommendations are designed to introduce Firefox users to noteworthy extensions. <!-- The following is from https://bugzilla.mozilla.org/show_bug.cgi?id=1502457#c2-->This feature does not affect your privacy and shares no data with third party sites. Firefox is recommending an extension based how often you visit the website and will make the recommendation while you're visiting the site. The webite is unaware of the recommendation and no data is exchanged. When Firefox recommends an extension for a website you visit, you'll see a {button Recommendation} button in the address bar. When you click the address bar button you can view the recommendation, add the extension or learn more. Here’s an example: [[Image:Fx65ExtensionRecommendation-dropdown]] =How are extensions selected?= Extensions are selected for recommendation through a thorough editorial and review process. Recommended extensions are exceptional extensions that are hand-selected by Mozilla’s editorial team. These extensions meet Mozilla’s highest standards for functionality, user experience, and security. Extension developers cannot pay for placement in the recommendation program, and Firefox does not receive any compensation as a result of this process. Recommendations are strictly intended to provide a better browsing experience for Firefox users. =Who benefits from these recommendations?= Ideally, Firefox users like you will benefit. Recommendations are strictly intended to provide a better browsing experience for Firefox users. As described above, extension developers cannot pay for placement in the recommendation program and Firefox does not receive any compensation as a result of this process. =How do I opt out of recommendations in Firefox?= When you view a recommendation, you can click on ''Not Now'' to dismiss it or you can opt out of recommendations using the drop-down menu: [[Image:Fx65Recommendations-DontShowMe]] *Choose ''Don't Show Me This Recommendation'' to opt out of the specific recommendation. *Choose ''Manage Recommendation Settings'' to open your Firefox [[T:optionsorpreferences]] page, where you can turn off all recommendations. You can opt out of all recommendations at any time, through the Firefox [[T:optionsorpreferences]] page. #[[T:optionspreferences]] #In the {menu General} panel, go down to the '''Browsing''' section. #;[[Image:Fx64RecommendExtensions]] #Uncheck the box next to ''Recommend extensions as you browse''. =How do I learn more about extensions?= Visit [https://addons.mozilla.org addons.mozilla.org (AMO)] to explore thousands of extensions and themes. Most extensions and themes are created by independent developers from all over world.