try installing adblock plugins it stops those popups if they are adds here is the link https://addons.mozilla.org/en-US/firefox/addon/adblock-plus/ and turn all the three options it will ask after installation hope it helps

You can check for recently installed suspicious or unknown extensions. Start Firefox in <u>[[Safe Mode|Safe Mode]]</u> to check if one of the extensions (Firefox/Tools > Add-ons > Extensions) or if hardware acceleration is causing the problem (switch to the DEFAULT theme: Firefox/Tools > Add-ons > Appearance). *Do NOT click the Reset button on the Safe Mode start window. *https://support.mozilla.org/kb/Safe+Mode *https://support.mozilla.org/kb/Troubleshooting+extensions+and+themes ----- Do a malware check with several malware scanning programs on the Windows computer.<br> Please scan with all programs because each program detects different malware.<br> All these programs have free versions. Make sure that you update each program to get the latest version of their databases before doing a scan. *Malwarebytes' Anti-Malware:<br>http://www.malwarebytes.org/mbam.php *AdwCleaner:<br>http://www.bleepingcomputer.com/download/adwcleaner/<br>http://www.softpedia.com/get/Antivirus/Removal-Tools/AdwCleaner.shtml *SuperAntispyware:<br>http://www.superantispyware.com/ *Microsoft Safety Scanner:<br>http://www.microsoft.com/security/scanner/en-us/default.aspx *Windows Defender: Home Page:<br>http://www.microsoft.com/windows/products/winfamily/defender/default.mspx *Spybot Search & Destroy:<br>http://www.safer-networking.org/en/index.html *Kasperky Free Security Scan:<br>http://www.kaspersky.com/security-scan You can also do a check for a rootkit infection with TDSSKiller. *Anti-rootkit utility TDSSKiller:<br>http://support.kaspersky.com/5350?el=88446 See also: *"Spyware on Windows": http://kb.mozillazine.org/Popups_not_blocked

Could you check your download history for where you got Firefox 27? The new version released this week actually is Firefox 28, so it could have been a scam.