Hey SUMO folks,
As you may know, we have been using Heartbeat to prompt users who are running out of date versions of Firefox. These users see a heartbeat message that says "Your Firefox is critically out of date. An update is required to stay secure" and if the user clicks the "Update Now" button, they are sent to the Firefox download page, where they are told their version of Firefox is out of date, and to download a new one.
We had been running this prompt once a week, and it has so far resulted in well over 500k downloads of Firefox from out of date Firefox users (from 55, to two versions behind current). We have been running in the all EN, ES and DE locales.
We are currently strategizing how to better message users that are out of date, and the first phase of this is to experiment with prompting out of date users once a day. We will test this on 20% of the EN population, and ensure that there are no negative side-effects of increasing the frequency. If there are not, we plan to increase to 100% of en and other locales. We are also working on adding additional top locales (such a FR, RU, etc.) to the message.
Over the next few weeks, please keep an eye out for users who may be receiving this message in error (they are already on a recent version of Firefox, they have turned off Heartbeat, etc.) and if there is significant backlash against the frequency change please let me know. Note that we want users to be on the most recent version of Firefox, so rather than encouraging them to disable Heartbeat, please encourage them to update ASAP.
Thank you!
Hey SUMO folks,
As you may know, we have been using Heartbeat to prompt users who are running out of date versions of Firefox. These users see a heartbeat message that says "Your Firefox is critically out of date. An update is required to stay secure" and if the user clicks the "Update Now" button, they are sent to the Firefox download page, where they are told their version of Firefox is out of date, and to download a new one.
We had been running this prompt once a week, and it has so far resulted in well over 500k downloads of Firefox from out of date Firefox users (from 55, to two versions behind current). We have been running in the all EN, ES and DE locales.
We are currently strategizing how to better message users that are out of date, and the first phase of this is to experiment with prompting out of date users once a day. We will test this on 20% of the EN population, and ensure that there are no negative side-effects of increasing the frequency. If there are not, we plan to increase to 100% of en and other locales. We are also working on adding additional top locales (such a FR, RU, etc.) to the message.
Over the next few weeks, please keep an eye out for users who may be receiving this message in error (they are already on a recent version of Firefox, they have turned off Heartbeat, etc.) and if there is significant backlash against the frequency change please let me know. Note that we want users to be on the most recent version of Firefox, so rather than encouraging them to disable Heartbeat, please encourage them to update ASAP.
Thank you!
