Mozilla works with advertising partners to place sponsored shortcuts and Sponsored stories on the new tab page. These are always clearly marked and you have control over whether they are shown on your new tab. Privacy is fundamental to Mozilla’s mission, and we only work with advertising partners that meet our privacy standards for Firefox.

Sponsored Shortcuts

Sponsored shortcuts is a feature available in specific regions, including the U.S., Canada, Germany, France, Spain, Italy, the UK, Brazil, Mexico, Australia, India, and Japan; other locations will be added over time. Mozilla works with advertising partners to place sponsored shortcuts on the default Firefox home page and new tab page that would be useful to Firefox users. Mozilla is paid when users click on sponsored shortcuts.

What data is shared?

When you view or click on a sponsored shortcut, Firefox sends anonymized technical data to our partners through a Mozilla-owned proxy service. This data does not include any personally identifying information.

How to disable a specific sponsor within sponsored shortcuts

You can disable a specific sponsored shortcut on desktop by taking the following steps:

1. Hover over the shortcut until the three-dot menu icon appears.
2. Open the menu and click Dismiss.

   

How to disable the sponsored shortcuts feature

You can also disable sponsored shortcuts altogether.

Firefox desktop

1. In the Menu bar at the top of the screen, click Firefox and then select Preferences or Settings, depending on your operating system.
2. Select the Home panel.
3. In the Firefox Home Content section, deselect Sponsored shortcuts.

Firefox for Android

1. Tap the menu button.
2. Tap Settings.
3. Tap Homepage.
4. Deselect Sponsored shortcuts under Shortcuts.

Firefox for iOS

1. Tap the menu button at the bottom of the screen (the menu will be at the top right if you’re using an iPad).
2. Tap Settings in the menu panel.
3. Tap Customize Homepage.
4. Tap Shortcuts.
5. Switch the toggle next to Sponsored Shortcuts to the left to disable sponsored shortcuts.

Sponsored stories

Firefox partners with select publishers and brands to deliver high-quality sponsored content and advertisements to our users in the Recommended stories section of the new tab page. This content will always be clearly marked, and you have control over whether it is shown on your new tab page.

How to remove Sponsored stories from the new tab page

If you want to remove specific sponsored stories from your new tab page, you can click the three-dot menu that appears in the upper right corner of the Sponsored story and select Dismiss from the menu.

You can also permanently opt out of viewing sponsored stories by doing the following:

1. From the three-dot menu of each Sponsored story, select Manage sponsored content to launch the Settings to the correct section.
2. Or, in the Menu bar at the top of the screen, click Firefox and then select Preferences or Settings, depending on your operating system. Select the Home panel.
3. In the Firefox Home Content section, deselect Sponsored stories.

To learn more about customizing your new tab page, see Customize items on your Firefox New Tab page.

How to Report a Sponsored story or Ad

1. To report a sponsored story or advertisement to Mozilla, use the three-dot menu from any sponsored story or ad and select Report this ad.

2. From there, select one of the available reasons that is best-suited to your reason for reporting, and click Submit. All submissions will be reviewed to ensure our sponsors and partners adhere to Mozilla’s Trust and Safety guidelines.

What data is collected or shared?

Sponsors: We share aggregated data with our third-party ad platform, Kevel, related to the sponsored items you see and click so that advertisers can see how many people have clicked on their articles. Sponsors don’t receive any additional data from Mozilla, except for an aggregated total count of impressions and clicks that a particular item receives. Lastly, we don’t collect or share personally identifying data through these interactions with sponsors.

Firefox: By default, when Recommended stories are displayed on your New Tab, we collect information about how many times they appear and how many times they’re clicked.

How do I opt out or delete this technical and interaction data?

Sponsors: When you opt out of viewing sponsored stories, we also treat this as a request to delete your technical and interaction data that is shared with Kevel and relevant sponsors. To opt out of viewing sponsored stories:

1. From the three-dot menu of each Sponsored story, select Manage sponsored content to launch the Settings to the correct section.
2. Or, in the Menu bar at the top of the screen, click Firefox and then select Preferences or Settings, depending on your operating system. Select the Home panel.
3. In the Firefox Home Content section, deselect Sponsored stories.

Firefox: Firefox collects technical and usage data by default, but you can turn this off at any time by doing the following:

1. In the Menu bar at the top of the screen, click Firefox and then select Preferences or Settings, depending on your operating system.
2. Click Privacy & Security in the left panel.
3. Scroll down to the Firefox Data Collection and Use section.
4. Deselect the Send technical and interaction data to Mozilla checkbox.

To learn more about what data Mozilla receives and how it’s used, see Mozilla’s Firefox Privacy Notice.