Pocket sponsored stories on new tabs

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Pocket occasionally partners with select publishers and brands to deliver high-quality sponsored stories to Firefox users in the Recommended by Pocket section of the New Tab page. These stories will always be clearly notated as "sponsored content" and you can control whether or not they’re shown in your new tabs.

Recommended by Pocket stories on the New Tab page is a feature currently available in the U.S., Canada, U.K. and Germany. We're working to bring it to other countries.

Remove sponsored stories from the New Tab page

If you want to remove a specific sponsored story from your New Tab page, you can click the 3-dot button 3-dotPocketMenu that appears in the upper right corner of each Pocket recommendation and select Dismiss from the menu.

You can also permanently opt out of viewing sponsored stories by doing the following:

  1. Click the cogwheel Fx89Personalize-GearIcon icon in the upper right of the New Tab page.
  2. Deselect the Sponsored Stories checkbox under Recommended by Pocket.

To learn more about customizing your New Tab page, see Customize your New Tab page to hide or display content and Customize items on your Firefox New Tab page.

What data is collected or shared?

Sponsors: We share aggregated data with our third-party ad platform, Adzerk, related to the sponsored content you see and click so that advertisers can see how many people have clicked on their articles. Sponsors don't receive any additional data from Pocket or Mozilla except for an aggregated total count of impressions and clicks that a particular item receives. Lastly, we don't collect or share personally identifying data through these interactions with sponsors.

Firefox & Pocket: By default, when recommendations from Pocket are displayed in your tab, we collect information about how many times they appear and how many times they're clicked. However, this information isn't associated with any of the technical and interaction information about you or your copy of Firefox.

How do I opt out or delete this technical and interaction data?

Sponsors: When you opt out of viewing sponsored stories, we also treat this as a request to delete your technical and interaction data that is shared with Adzerk and relevant sponsors. To opt out of viewing sponsored stories:

  1. Click the cogwheel Fx89Personalize-GearIcon icon in the upper right of the New Tab page.
  2. Deselect the Sponsored Stories checkbox under Recommended by Pocket.
    Pocket opt out

Firefox & Pocket: Pocket and Firefox collect technical and usage data by default, but you can turn this off at any time by doing the following:

  1. In the Menu bar at the top of the screen, click Firefox and select Preferences.Click the menu button Fx89menuButton and select Settings.
  2. Click Privacy & Security in the left pane.
  3. Scroll down to the Firefox Data Collection and Use section.
  4. Deselect the Allow Firefox to send technical and interaction data to Mozilla checkbox.

To learn more about what data Mozilla receives and how it's used, see Mozilla's Firefox Privacy Notice.

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