FAKE ! ! ! . Whenever you get a message / popup that software / files need to be updated;

DO NOT USE ANY OF THE PROVIDED LINKS

While this may be a legitimate message, it could also be Malware or a Virus. Any time you want or need to check for upgrades, go to the website of the True Owner of the program in question. For example, to check out Firefox, go to https://www.mozilla.org {web link}

You can report such a site at; Google Report Phishing Page {web link} which is the same when done while on site by going to Help > Report Web Forgery

Help us safeguard Mozilla’s trademarks by reporting misuse {web link}

If you get a pop-up message asking to update Firefox or plugins or scanning for malware then such a message is likely a scam and you should never respond to such an alert to avoid getting infected with malware.

• Only update Firefox via "Help > About" or by downloading and installing Firefox from the Mozilla server and never via a pop-up or link on a web page.
• plugins should only be updated via the plugin itself or by visiting the home page of the plugin.

I'm repeatedly getting the firefox patch pop up download page. Is there a way to rid my computer of it?

You may have ad / mal-ware. Further information can be found in the Troubleshoot Firefox issues caused by malware article.

Run most or all of the listed malware scanners. Each works differently. If one program misses something, another may pick it up.

.edit: removed unneeded Mac malware scanner links to reduce confusion as only Windows users get this fake update popup.