You may have ad / mal-ware. Further information can be found in the Troubleshoot Firefox issues caused by malware article.

Run most or all of the listed malware scanners. Each works differently. If one program misses something, another may pick it up.

. Whenever you get a message / popup that software / files need to be updated;

DO NOT USE ANY OF THE PROVIDED LINKS

While this may be a legitimate message, it could also be Malware or a Virus. Any time you want or need to check for upgrades, go to the website of the True Owner of the program in question. For example, to check out Firefox, go to https://www.mozilla.org {web link}

You can report such a site at; Google Report Phishing Page {web link} which is the same when done while on site by going to Help > Report Web Forgery

Help us safeguard Mozilla’s trademarks by reporting misuse {web link}

It sounds like you are getting random named website claiming a urgent Firefox update. This is not from Mozilla or the Firefox web browser. The fake firefox-patch.exe and firefox-patch.js files can install things like trojans, viruses, or unwanted software on Windows based on past reports if the user runs them.

The updates are done internally in Firefox (with a .mar type of file) whether on Windows, Mac OSX or Linux or by download from mozilla.org like say www.mozilla.org/firefox/all/

You could try using a adblocker extension like uBlock Origin to block theses fake ads. https://addons.mozilla.org/firefox/addon/ublock-origin/

Unfortunately this has gone on for over a month now with one or two new sites reported almost everyday. https://support.mozilla.org/en-US/forums/contributors/712056/ and https://support.mozilla.org/en-US/forums/contributors/712075