Why the move to AI?

The talk of Firefox considering the addition of more AI features does not inspire any confidence in the security of the browser I've grown to rely on. I've only started using Firefox as my main browser recently, because I wanted to avoid the AI bloat that other browsers have. If Firefox's current team goes along with forcing more generative AI features, I will certainly move to a new browser. Why push AI if it threatens people's privacy and enjoyment of the browser, especially since people like me have moved to using Firefox because Google's AI features have threatened our privacy and enjoyment of said browsers? Not having to deal companies reliance on generative AI features is what brought me and many other new users to Firefox. The idea that this could be taken away is not only going to result in much of the current userbase leaving, but also turn away future uses who may get fed up with how gen AI is being used in their current browsers.