搜索 | 用户支持

防范以用户支持为名的诈骗。我们绝对不会要求您拨打电话或发送短信,及提供任何个人信息。请使用“举报滥用”选项报告涉及违规的行为。

Learn More

Header Bidding slows page loads by half a second

  • 3 个回答
  • 1 人有此问题
  • 6 次查看
  • 最后回复者为 user1929

more options

Has anyone figured out how to make Firefox find this code & disable it before it engages? Those with high latency, DSL connections probably suffer much much longer delays.

https://adprofs.co/beginners-guide-to-header-bidding/ SNIP Header bidding is an additional auction that takes place outside of the ad server, in the header of a web page, which loads before anything else on the page. The header typically contains metadata about the page and calls scripts used for formatting the style of the page, tracking, and so on. Because of this, it’s an ideal area to conduct a new auction.

Even though this new auction happens in the visitor’s browser, the publisher essentially controls this auction. SNIP

Managing Header Latency One challenge of header bidding is the latency added to page loading. The header auction process takes longer than a typical RTB auction on a single exchange, which generally times out at 100 milliseconds. However, since many publishers use multiple exchange partners in a traditional waterfall setup, such latency has always been there. It just hasn’t been in the header.

Header bidding asks for multiple demand sources to put forth their best price, so several RTB auctions happen simultaneously. As a result, publishers need to manage their timeouts so that no one partner will hold up the header auction and jeopardize page loading. Ideally, the overall timeout should be kept below 500 milliseconds, or half a second.

Has anyone figured out how to make Firefox find this code & disable it before it engages? Those with high latency, DSL connections probably suffer much much longer delays. https://adprofs.co/beginners-guide-to-header-bidding/ SNIP Header bidding is an additional auction that takes place outside of the ad server, in the header of a web page, which loads before anything else on the page. The header typically contains metadata about the page and calls scripts used for formatting the style of the page, tracking, and so on. Because of this, it’s an ideal area to conduct a new auction. Even though this new auction happens in the visitor’s browser, the publisher essentially controls this auction. SNIP Managing Header Latency One challenge of header bidding is the latency added to page loading. The header auction process takes longer than a typical RTB auction on a single exchange, which generally times out at 100 milliseconds. However, since many publishers use multiple exchange partners in a traditional waterfall setup, such latency has always been there. It just hasn’t been in the header. Header bidding asks for multiple demand sources to put forth their best price, so several RTB auctions happen simultaneously. As a result, publishers need to manage their timeouts so that no one partner will hold up the header auction and jeopardize page loading. Ideally, the overall timeout should be kept below 500 milliseconds, or half a second.

所有回复 (3)

more options

There are several different ad-blocking addons that you can install in Firefox:

https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/ https://addons.mozilla.org/en-US/firefox/addon/adblock-plus/ https://addons.mozilla.org/en-US/firefox/addon/adblock-for-firefox/

Installing one of these should stop most of the scripts that you are referring to.

more options

I don't think so. They block the script between the ad server & computer. The process I'm referring to takes half a second to figure out WHICH ad server will deliver an impression.

more options

The article says that "this new auction happens in the visitor’s browser", so I think it should be blocked by those same extensions. From reading the article, it sounds like they're just loading every ad network's script simutaneously, and then choosing to just display the ad from the one with the highest price, so if you block all of those scripts it should stop the process from happening.