By default Firefox doesn't block ads unless they are listed as malware sites. So unless you can provide screenshots of the problem sites and URL of the site now one is going to know what is happening here.

Firefox shows a purple shield instead of a gray shield at the left end of the location/address bar in case Enhanced Tracking Protection is blocking content. *click the shield icon for more detail and possibly disable the protection You can check the Web Console for relevant-looking messages about blocked content. *https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop *https://support.mozilla.org/en-US/kb/smartblock-enhanced-tracking-protection *https://support.mozilla.org/en-US/kb/trackers-and-scripts-firefox-blocks-enhanced-track You can check for issues with Total Cookie Protection. *https://support.mozilla.org/en-US/kb/total-cookie-protection-and-website-breakage-faq *https://support.mozilla.org/en-US/kb/introducing-total-cookie-protection-standard-mode