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Is it possible to block advertizers from directing ads to me?

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I'm tired of shopping on a website and then going to a news site only to see ads from the shopping sites as if I'm being tracked and the ads are being customized for me. This happens all the time. I've recently seen Zappos.com and Bobbiebrown.com do this. Is there a way to prevent shopping sites from tracking me?

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Have you considered blocking ads altogether? AdblockPlus https://addons.mozilla.org/firefox/1865/ Also, read this: http://adblockplus.org/en/getting_started

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Chosen Solution

Have you considered blocking ads altogether? AdblockPlus https://addons.mozilla.org/firefox/1865/ Also, read this: http://adblockplus.org/en/getting_started