What happened to our great little browser that just worked?

Once upon a time Mozilla Firefox was a great little browser..No clanging bells and whistle and sirens that pestered one about all the great wonderful features, each one a must have. Page after page of 'look at all the meat things we added." And maybe, justcmaybe, we could get around to what we wanted to do and look up the next showtime. A simple Blue smiley button that also said "New!" somewhere up top, perhaps a little bigger than the others and blinking/winking😎every now oand then would do. When did Mozilla decide it was all about Mozilla, and not about the customer, and tell us so every update. You know, like Micro squash does?😒 ry now🙃