Hi everybody,
As you have seen from the SUMO day post we're trying a little experiment with Facebook. We have been thinking for a while on how can we expand SUMO efforts to other channels, particularly Facebook. There are a lot of users there that don't even know that we exist and that right now we cannot reach.
On the Mozilla Firefox Facebook page there are a lot of comments from people having issues with their browser that right now don't receive any kind of answers. The idea is to start answering to those people and direct them to SUMO. We can use canned responses as in Army of Awesome or simply reply to them as in a support forum thread.
The cool thing is that we will have access to the Marketing Calendar. This means we will know beforehand what kind of posts are going to be there the following week and watch the ones which are likely to trigger loads of comments. Also, the contributors who are very active can become page moderators and post as Mozilla Firefox.
So, how about joining a Facebook Army of Awesome?
